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Torches of Freedom: How the world's first PR campaign came to be YourStory It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays a propagandist in World War 1 and the nephew of Sigmund Freud Light up a Torch of Freedom Cigarettes Right Now The Fall of the House of Ashes?

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